Built for regulated industries. Compliance included.
Every industry fails in different places. Here are the patterns I keep seeing in projects – and how I resolve them. What omnichannel means for marketing, analytics, leadership and architecture is covered in the fundamentals article What Omnichannel Really Means.
Pharma
Grown, not designed
- Systems born from light & shadow IT – grown over years, nobody knows the full picture.
- Knowledge sits with agencies – every change costs budget, time and dependency.
- Gaps in knowledge transfer – teams can’t build new journeys on their own.
- Disconnected data landscape – CRM, warehouse and events without a shared profile.
- Investments under pressure to prove – the martech stack has to show ROI.
What I do differently
The full picture first: an assessment across all systems and data flows. Then the architecture that connects – and enablement that brings the knowledge back in-house: training, documentation, co-building instead of a black box. ROI becomes visible via pilot use cases and dry-run forecasts before major investment.
Medical & MedTech
Many stakeholders, no common thread
- Long, complex sales cycles – many decision-makers, many touchpoints, little overview.
- KOL & HCP engagement fragmented – events, field force and digital run disconnected.
- Content flood without control – products that need explaining, but no modular content.
- MDR & compliance slow things down – approvals take time, campaigns go stale.
What I do differently
Connected journeys instead of one-off activities: event → follow-up → field force as one chain, measured across all touchpoints. Modular, approved content that outlives campaigns – and a profile that shows every stakeholder the next meaningful step.
Financial institutions
Personalization under supervision
Case study: AJO rollout at a bank – customer data into the cloud, audit-proof →
- Legacy core systems – sluggish release cycles meet real-time expectations.
- Consent & regulation – GDPR and supervision vs. growing personalization pressure.
- Channel silos – branch, app, web and service center don’t know each other.
- Sales without a signal – advisors lack the next best action at the right moment.
What I do differently
Consent-first architecture: permissions are technically enforced on every channel, not just documented. Zero-copy connection to the warehouse instead of risky data copies – and auditable journeys that give advisors the next best action without making the regulator nervous.
FAQ
Frequently asked questions
Do you work exclusively with pharma, medical and finance?
The focus is on regulated industries, because that’s where architecture and compliance have to be designed together. The principles – data foundation, orchestration, enablement – transfer to adjacent industries as well.
How do you handle compliance requirements?
Compliance is part of the architecture, not an afterthought: consent gates before every delivery, approved modular content, auditable journeys. Formal approval stays with your compliance teams.
Do you support international rollouts?
Yes – multi-market rollouts with local requirements (languages, consent rules, approval processes) are a core scenario of the 360° approach.
Can you work with our existing stack?
Yes. Everything starts with an assessment of systems and data flows. Only what demonstrably slows you down gets replaced – much can be connected instead of bought new.